Gordon Allport: The father of personality theory. All of us, no matter how good we are, have some form of self-esteem. Gordon Allport became one of the most eminent psychologists who contributed much in the field of personality.
Gordon Allport is also credited with the first humanistic theory. He proposed that man is an autonomous, self-referential being with limitless free will. It follows that whatever he chooses will be a product of his individual conscious and unconscious actions. These actions are the result of his personal attributes such as intelligence, motivation, imagination, social skills, values, attitudes and beliefs. Thus, the mind-body-spirit theory, which has been used for centuries by different schools of thought to explain the nature of man.
Gordon Allport has been credited with developing and implementing several theories on personality. One of these is his theory of social preferences. It is often referred to as the “Group Process Theory”. According to this theory, one's choice of activities will depend on the group he belongs to. Therefore, if a person is a member of a group that has a high reputation and the group has many activities and interests to enjoy, he will tend to follow those activities and interests, while if the same person is part of a group that has little popularity and few interests or activities, he would prefer to follow those activities and interests that he can do alone.
Gordon Allport also developed several other theories. One of them is that human beings develop their personality traits as they grow old. Another one is that personality traits are largely inherited. Finally, he proposed that there are two types of personality – the 'triad' and the 'paradigm'. A quintessentially social personality is one that is motivated by social ties. On the other hand, a paradigmatically oriented personality is one that is motivated by the pursuit of truth. He also theorized that the major reason why some people do not achieve success in life is that their personality traits are either 'triadic'paradigm'.
Allport is regarded as one of the greatest psychologists of our time. He has been instrumental in establishing the foundations for behaviorism in psychology, cognitive science, and applied behavioral science, and has written many books on the subject.
Gordon Allport . . . . . . has been a professor of psychology at Harvard University, a consultant for several companies, and he is writing a book on the subject. He has also written several articles on the subject for journals and books. He is also a member of several organizations related to behavior, such as the American Psychological Association and the Society for Personality Assessment. His books on the subject of personality have been immensely popular among both psychologists and the general public alike.