Marketing Manager is the key person who is supposed to be responsible for the development and growth of marketing strategy and business development. Marketing is a branch of science that deals with the distribution of goods and services in the market. This branch of science has gained immense importance as it provides many positive opportunities for businesses. Marketing has become one of the main pillars of any business organization because it helps in promoting the business products and services and in earning more profit. Marketing Manager is the main person who is supposed to take care of all the marketing activities of a particular company and he also plays an important role in planning the marketing strategies and programs.
Marketing Manager is supposed to have sound knowledge and the skills in advertising and promotion of any given product and services. Marketing is basically the art of selling and the marketing management encompasses all the different elements of the promotion of a brand or product. Marketing management is the overall organizational discipline that focuses primarily on the optimization of a company's marketing assets and activities and on the proper management of a company's marketing resources. There are different components of marketing management such as advertising, selling, and collection. There are many firms who hire marketing managers so that they can execute the company's marketing plans and programs.
There are many benefits of hiring a marketing manager for your company. Apart, from all the above-mentioned factors, marketing managers play a very important role in defining the overall strategy and goals of any given marketing program. They are also involved in developing and implementing these plans and goals. A marketing manager not only focuses on advertising and designing products and promotional campaigns, but also takes care of the creative aspects as well. Marketing managers are basically concerned about the vision of the firm and they are supposed to keep the firm in line with the latest trends in the market. Marketing managers are supposed to provide fresh ideas, creativity and new ideas are employed for carrying out a specific marketing program.
Marketing professionals have to constantly keep their skills updated so that they can develop and implement a sound marketing strategy. For this purpose, the marketing managers have to make use of several tools and resources available in the market. A marketing manager is usually an expert in finance, accounting, business studies, economics, marketing, research, social science, communications and psychology. A marketing manager should hold a master's degree in any of the aforementioned disciplines and he/she should have a proven track record of successfully launching high profile campaigns. It is quite common for marketing director to hold a bachelor's degree along with a good amount of experience in the same field of study.
International marketing managers have to follow different career paths according to their interests. Some of the options available to them include; marketing, advertising, product development, sales and service, business management, information technology and finance. A number of companies offer a good career opportunity to international marketing managers. Many large corporations have their own divisions for these professionals, which have good pay packages and pleasant work environments. A person interested in pursuing a career in this field should possess the qualities of a great salesman, excellent communication skills, great organizational skills and a passion for the global business market.
A good knowledge of the global market and the ability to understand customer needs are the most important qualities that one . . . . . . must possess in order to excel in a particular role in the industry. Apart from this, a person having an undergraduate degree in marketing management and also the ability to apply math in a practical manner is an added advantage. There are a variety of marketing manager roles available in the market today. If you are willing to put in the required efforts and are able to master the nuances involved then you stand a good chance of finding a rewarding job in the marketing management sector.