Media studies is a field and discipline of academic study that study the impact of different media on society; specifically, the mass media. Media influences public opinion about diverse topics such as movies, music, advertisements, fashion, societal trends, news, and current events. It also examines the impact of different media and changes in society as a whole. As it relates to education, media studies scholars are interested in investigating media and society through various methods, such as multiple regression, time series analysis, and non-parametric statistics.
Most media studies courses examine media from a national, as well as global perspective. Students learn how mass media affects society at large. This includes studying the impact of print, television, film, video, and Internet marketing. A number of universities offer courses that focus on media studies courses; however, some universities require prior approval or accreditation of these courses before students can pursue them.
The major components of media studies courses include statistics and data analysis, critical evaluation and judgment, research methodology, documentation and interpretation, and social and cultural analysis. Statistics and data are studied in relation to media and society at large. Data is considered relevant and important to the development of any given project. Critical analysis and judgment form the basis of this course. Students learn how to conduct and interpret quantitative research, including research design, sample selection, procedure, results, and conclusions.
Analysis is necessary for understanding any given piece of information. Students learn how to conduct quantitative and qualitative research by conducting surveys, focus groups, experiments, and case studies. These forms of data collection and research yield objective and unbiased results. Students also perform hands-on projects related to their media studies courses. Hands-on projects involve examining various types of advertising, visual art, music, films, and other mass media products.
Critical evaluation and judgment is used to determine whether any piece of information is relevant or not. It is also used to draw conclusions about the various media and products that exist in modern society. Students evaluate and critique mass media products such as advertisements, music videos, television shows, movies, and video games. They are also taught how to analyze and evaluate the writing and voice of celebrities.
Students learn how to communicate effectively using both written and verbal mediums. Communication strategies used in mass media include advertising, entertainment, sales, public relations, and promotions. They also learn about the different media and types of communication that shape societal norms. Audiences are also discussed in media studies courses. These include adult viewers, listeners, . . . . . . readers, and writers.