Roger Lloyd Packer is considered as one of the foremost authorities on conversational psychology. His works have provided a firm foundation for modern-day research in this field. In fact, he is considered as the driving force behind the Laboratory of Neuro-Linguistic Programming or LSN. LSN is an online college that aims at providing high quality training to its students. But what is more fascinating about him is that he has created his own course called “The Psychology of Shopping.” This course is one of the best sellers in the world and has been used by thousands of people across the globe.
According to this course, people are capable of getting what they want from a shopping environment. They are also capable of analyzing a product and making a judgment on whether it is worth buying or not. All these skills are based on the framework of psychodynamics. Psychodynamic psychology maintains that human beings possess inherent drives that guide their behavior. These drives include sexual desires, attachment to security, affiliation to a group, and so on.
In order to understand these drives, psychology provides methods and tools that facilitate the discovery and release of these drives, as well as their sub-organs. It is through these sub-organs that people can gain access to their drives and use them for the betterment of their lives. For example, in “The Psychology of Shopping,” Roger Lloyd Packer suggests that people should be aware that they have strong financial needs that cannot be satisfied with cash alone. In order to satisfy these needs, they should make use of credit cards and other financial instruments. The way to release the tension that builds up due to financial worries is to use the card and pay the bill, eventually gaining relaxation and relief from the tension.
This technique of letting go of tension and releasing stress through the card is not a new one. However, it is Roger Lloyd Packer's unique contribution to this subject. As he states in his book, people are much more comfortable spending money than giving it as a gift or sharing it with others. The key therefore is to ensure that people feel that they can exert control over their finances in a way that gives them control. When they feel this way about themselves and see their financial situation improving, their need to buy is also likely to decrease.
The importance of customer satisfaction cannot be undervalued. A company's reputation can be seriously damaged by the slightest slip-up or a glitch in service. It is therefore essential for a business to maintain high levels of customer satisfaction, in order to remain competitive. This is where customer relationship management plays an important role.
CRM, as it is commonly known, helps in achieving this goal of increasing a company's level of customer satisfaction. However, its effectiveness takes a long time to bear fruit, as it requires people to be constantly engaged in a particular company's activities. In this way, a company is able to capture the attention of its customers. By engaging people in its activities, a company ensures . . . . . . that a substantial percentage of the dissatisfaction caused due to the products or services it offers is avoided. The whole idea is to capture the attention of customers so that they remain loyal to the brand.