When it comes to sales and the marketing aspect of your business, not one of the books written by Dr Carlton is going to be more beneficial than the Sales Machine by Dr Carlton Fischer. This is due to the fact that this program is one of the few that focuses on the entire sales process from the initial contact with a prospective client through the final sale. It will take all the guesswork out of the process. The process will be made much clearer with the help of this program. Dr. Carlton's Sales Machine is well worth the investment.
The first thing you are going to find in the book is just how important networking really is in making as much money as possible from your sales efforts. Dr Carlton strongly advocates for increased networking opportunities for your own personal benefit and for the benefit of your prospects. He does this by providing you with a simple template that can drastically increase the amount of people you speak with, while keeping the same number of dollars in your pocket. With so much information already available on networking, this program does nothing but reiterate what has already been said.
Another thing that you are going to find is that Dr. Carlton's program provides a very solid framework upon which to build your business. His concepts of marketing psychology and sales psychology are applicable to every type of business, even if it is a bit smaller. There is definitely a psychology behind everything we do as salespeople. Dr. Carlton's teachings not only apply to sales, but to all aspects of business. This includes marketing, branding, direct selling and networking.
One of the greatest concepts in the book that really resonated with me was that there is no “one size fits all” approach to business. Everyone is unique and so is their ability to succeed. This makes marketing and advertising much more challenging. By understanding the individual who is or wants to become a part of your business, you can tailor your advertising and your communications to that person in order to best draw them in. I also like that Dr Carlton starts out each chapter with an interesting story that relates to networking and shares some insight into that particular aspect of the person you are trying to attract. It is always interesting to learn about how you came to meet that person.
The final area that I would like to touch on in this review is the tools that are provided to you through the program. You will receive access to a massive amount of data and material. Some of it will be free and some will require that you pay a fee. What . . . . . . I found surprising was that you will actually save money by purchasing the e-book rather than the entire program. Although the purchase price is a little bit higher than you might expect, the tools and content are well worth the additional cost.
If you have not yet taken the time to examine the contents of Dr. Carlton's network marketing course, I encourage you to do so. I personally learned a great deal from the material he covers and feel that it has greatly increased my chances of success in my own business. You never know who may benefit from the information you uncover. The last thing you want is to be promoting something with no chance of succeeding. By taking the time to properly prepare and learn all you can about network marketing, you will ensure that you are always prepared and you can focus on marketing your business in the best way possible.